How SATTE 2025 Is Bridging the Gap Between Traditional and Digital Travel Marketing

Digital marketing has highly impacted the travel and tourism industry, providing agencies and brands with powerful mediums to connect with audiences across the globe. With a larger number of travellers depending on digital channels for travelling experiences, travel businesses get to utilise a strategic approach to boost their visibility and connect with a broader potential customer. However, there still exists a significant gap between traditional and digital travel marketing, as many businesses struggle to seamlessly integrate both approaches.